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How Do People Come to Be “Visible Experts” in Their Field?

How Do People Come to Be “Visible Experts” in Their Field?

The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge. Per responses from the 220 Visible Experts and 275 clients surveyed,...

Manufacturing Content Marketers Turn to Video

Manufacturing Content Marketers Turn to Video

Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and channel...

B2B Marketers Pick Up New Skills During the Pandemic

B2B Marketers Pick Up New Skills During the Pandemic

This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in the last 6 months B2B marketers have had to deal with balancing work and changes to home life (58%), working more hours than ever before (42%) and...

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...

How Can You Improve Your B2B Virtual Event’s ROI?

How Can You Improve Your B2B Virtual Event’s ROI?

Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19...

Value Drives B2B Content Success, Even As Pandemic Forces Changes

Value Drives B2B Content Success, Even As Pandemic Forces Changes

More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremely (5%) or very (26%) successful. The majority of B2B content marketers also...

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