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What Influencer Content Do Consumers Find Most Valuable?

What Influencer Content Do Consumers Find Most Valuable?

Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...

Half Say Advertising is Important in the Buying Decision

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...

More Advertisers Envision Return to In-Person Events

More Advertisers Envision Return to In-Person Events

It was not too long ago that businesses were enjoying the benefits of in-person events. But, with the pandemic all but stopping the events industry for most of 2020 and into this year, marketers ended up taking events virtual. Now, with vaccination programs rolling...

Sports Fans Display Strong Social Engagement

Sports Fans Display Strong Social Engagement

Gone are the days when sports fans were limited to engaging with their favorite sports teams or athletes by watching a live game or collecting trading cards. Social media has made it possible for sports fans to not only follow their favorite teams but also engage with...

Micro Influencers Still À La Mode in 2021

Micro Influencers Still À La Mode in 2021

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...

These Are the Ad Types Millennials Trust the Most

These Are the Ad Types Millennials Trust the Most

While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young adults find some digital advertising platforms at least somewhat trustworthy as well, per the most recent The Nielsen Total Audience Report [download...

Micro-Influencers’ Engagement Rates Remain Higher Than Others

Micro-Influencers’ Engagement Rates Remain Higher Than Others

Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer Marketing Hub say they intend to have a dedicated budget for influencer marketing this year, with 8 in 10 saying they had increased the amount of influencer...

US Online Media Spend in 2020 and the Outlook for 2021

US Online Media Spend in 2020 and the Outlook for 2021

Online media spend in the US totaled $168.4 billion in 2020, up 8% from 2019. So say the latest figures [pdf] from Winterberry Group, which last year predicted a higher growth of 14.5% for 2020. Unsurprisingly, after a difficult year, this lower-than-predicted spend...

US Offline Media Spend in 2020 and the Outlook for 2021

US Offline Media Spend in 2020 and the Outlook for 2021

Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9...

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...

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