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Sponsorships Charts
What Influencer Content Do Consumers Find Most Valuable?
Influencer marketing is continuing to grow, with 8 in 10 marketers and agencies saying they have increased the amount of influencer content they produce. However, as influencer content continues to grow as one of the most popular forms of content, not all is created...
Half Say Advertising is Important in the Buying Decision
When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...
More Advertisers Envision Return to In-Person Events
It was not too long ago that businesses were enjoying the benefits of in-person events. But, with the pandemic all but stopping the events industry for most of 2020 and into this year, marketers ended up taking events virtual. Now, with vaccination programs rolling...
Sports Fans Display Strong Social Engagement
Gone are the days when sports fans were limited to engaging with their favorite sports teams or athletes by watching a live game or collecting trading cards. Social media has made it possible for sports fans to not only follow their favorite teams but also engage with...
Vast Majority of Enterprises Using Influencers Have Shoppability Enabled for Campaigns
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...
Micro Influencers Still À La Mode in 2021
Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...
More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media
Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23%...
These Are the Ad Types Millennials Trust the Most
While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young adults find some digital advertising platforms at least somewhat trustworthy as well, per the most recent The Nielsen Total Audience Report [download...
Micro-Influencers’ Engagement Rates Remain Higher Than Others
Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer Marketing Hub say they intend to have a dedicated budget for influencer marketing this year, with 8 in 10 saying they had increased the amount of influencer...
US Online Media Spend in 2020 and the Outlook for 2021
Online media spend in the US totaled $168.4 billion in 2020, up 8% from 2019. So say the latest figures [pdf] from Winterberry Group, which last year predicted a higher growth of 14.5% for 2020. Unsurprisingly, after a difficult year, this lower-than-predicted spend...
US Offline Media Spend in 2020 and the Outlook for 2021
Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Manufacturing Content Marketers Turn to Video
Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according...
More Americans Say They Trust Info from TV Ads Than from Influencers
About half of US adults say they trust the information they receive from reviews of products or services from other...
What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment?
More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the...