Promotions, Coupons & Co-op Charts

3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...

Convenience Isn’t the Only Reason People Buy Online

Convenience Isn’t the Only Reason People Buy Online

The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there...

Promotional Product Sales Plunge in Q2

Promotional Product Sales Plunge in Q2

After more than a decade of constant growth, North American promotional product distributors have seen their sales dive at levels they haven't experienced in the past. Fueled by the COVID-19 pandemic, promotional product sales dropped 44.4% year-over-year (y-o-y) in...

Both Print and Digital Coupon Distributions Declined in H1 2020

Both Print and Digital Coupon Distributions Declined in H1 2020

Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press release] from...

Why Do People Follow Brands On Social Media?

Why Do People Follow Brands On Social Media?

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while...

Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression?

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...

Print Coupon Distribution Dropped Again in 2019

Print Coupon Distribution Dropped Again in 2019

Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the changing...

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