PR Charts

Comms Pros Confront Changing Set of Challenges

Proving ROI has ceded the top spot among challenges.

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low

People’s perception of the advertising and public relations industry has seen a slight lift this year. Indeed, after hitting a low point last year, the latest Gallup survey on industry perception shows that the advertising and public relations industry has redeemed...

Brand Leaders Cite Paid Media’s ROI, But Also Its Resource Intensiveness

Some 85% of brand leaders say that their paid media performance is at least somewhat important to them. And, while one-third feel that paid media provides the most return of investment (ROI) compared to owned media and earned media, a plurality (45% share) also...

Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices

When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen on how much they are expected to pay for services. This is per findings of a recent survey [download page] of some 360 marketing, PR and advertising...

B2B Marketers Lend Their Support to Influencer Programs

Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer...

Almost 9 in 10 PR Pros Expect Their Industry to Rebound Post-Pandemic

Uncertainty about the future is the most significant issue that PR professionals are finding difficult to handle since the COVID-19 pandemic began, cited by a majority of respondents (70%) to PRNEWS’ latest survey. Despite this, changes made during the pandemic appear...

Communication Professionals Feel the Challenge of Proving ROI

A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what's making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned's Job of the Week (JOTW) and...

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this...

How PRs Can Better Pitch Journalists

A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and...

Here’s How PR Pros Are Using Social Listening

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

Communications Pros Struggle With Tightening Budgets, Measurement

One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...