Loyalty & Rewards Programs Charts

What Benefits Do Premium Loyalty Program Members Value?

About 8 in 10 US consumers are considering upgrading to a premium loyalty program.

3 in 4 Spurred to Spend More At Small Businesses by Promotions

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...

Majority of Consumers Report Having A Retail Subscription Service

There is little doubt that consumers are attracted to retail subscription services and loyalty programs. And, while a recent survey [pdf] from IRI found that three-quarters (74%) of consumers obtained a loyalty card or rewards membership because it was free, more than...

Half of Consumers Stopped Buying A Brand Due to the Pandemic

It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....

How Should Brands Create Better Long-Term Relationships with Customers?

Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...

What’s the State of the Marketing-IT Relationship?

Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...

How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?

Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of personal information in order to make those loyalty programs more...

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond's latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well...

How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience?

Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from Avionos,...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

Content Plays Various Roles in Brands’ Customer Engagement Strategies

A recent report [download page] from the CMO Council and Rock Content reveals that marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as...

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and...