Free-Standing Inserts & Circulars Charts

Print Coupon Distribution Dropped Again in 2019

Print Coupon Distribution Dropped Again in 2019

Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the changing...

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that's down from the 135.2 billion printed coupons...

Consumers Still Prefer Print Over Digital Coupons

Consumers Still Prefer Print Over Digital Coupons

About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis's latest annual survey [download page] of coupon usage. There's also been upward movement in the share of...

Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With Shoppers

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain widely...

Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital's influence isn't limited to pure...

Mobile Coupon Usage Up, But Traditional Formats Still Preferred

More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail coupons is up slightly from last year (40%) and mirrors results from...

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases

Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store most (67%) or some (31%) of the time, with the analysts attributing...

Holiday 2016 Data Hub (Updated)

Holiday 2016 Data Hub (Updated)

Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including e-commerce) grew by 12.6%, also higher the forecasted increase in online...

What Brings Shoppers to Stores – And Keeps Them Coming Back?

What Brings Shoppers to Stores – And Keeps Them Coming Back?

Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults...

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