Direct Mail Charts

US Ad Spend Projected to Soar This Year

US Ad Spend Projected to Soar This Year

After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...

Direct Mail High on the List of Consumers’ Ad Receptiveness

Direct Mail High on the List of Consumers’ Ad Receptiveness

When it comes to advertising that US consumers are most comfortable receiving, one-quarter would choose direct mail and catalogs. A recent report from LoopMe also found that direct mail helps consumers make the smartest purchasing decisions. In fact, the survey of...

COVID Causes Plunge in Direct Mail Volume

COVID Causes Plunge in Direct Mail Volume

Direct mail is yet another form of media that has suffered the negative impact of the pandemic, with US marketers spending less on the channel as well as sending out fewer pieces of mail in 2020. This is per a report from Winterberry Group, which shows that direct...

How is the US Ad Market Projected to Fare This Year?

How is the US Ad Market Projected to Fare This Year?

After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising will account...

New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020

It's been a peculiar and let's say it - in many ways forgettable - year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck feature research fielded before the...

5 Points About ABM Tools & Priorities

5 Points About ABM Tools & Priorities

The use of account-based marketing (ABM) programs continues to expand. In a survey [download page] by Demandbase of more than 600 respondents from companies of various sizes, 6 in 10 (61%) say they have a full ABM program in place or are currently running a pilot...

Direct Mail Continues to Show Results in ROI and Response Rate

Direct Mail Continues to Show Results in ROI and Response Rate

When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

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