Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State of Branding report from Bynder and OnBrand found that not only are about one-quarter (24%) of marketers and creatives already fully digital, but...
Content Marketing Charts
Personalization of Content A Key Coming Priority
In the past, marketers have touted the positive outcomes of using personalization. And, while personalization is far from new, it remains a top priority for enterprise businesses across the globe, per a report [download page] from Altimeter, a Prophet Company, which...
Vast Majority of Enterprises Using Influencers Have Shoppability Enabled for Campaigns
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...
Micro Influencers Still À La Mode in 2021
Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...
What Do Visitors Want From Your B2B Website?
Websites are a valuable tool for B2B organizations and their buyers. They act as a place buyers can turn to throughout their purchase journey, especially since the pandemic. However, a poorly designed B2B website can have buyers turning elsewhere, and what B2B...
Agile Marketing Used in a Variety of Marketing Functions
About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used - as well as its benefits. The report indicates that there has been an increase...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the...
These Are Marketers’ Top Organizational Priorities Right Now
This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO...
What Metrics Are Creative Teams Tracking?
Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...
Marketers Still Struggling to Measure Content Performance
The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...
More B2B Tech Content Marketers Successfully Building Trust, Loyalty
Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...
Longer Articles Associated with More Traffic, Shares
Marketers often look at the time it takes for prospects to consume content. Here's another angle, as it applies to articles: what about the length of the content? Recent data from SEMrush shows content length can be a key factor when it comes to engagement metrics...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
What B2B Sales Enablement “Visionaries” Are Doing: 7 Points
Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and...
These Are Marketers’ Top Organizational Priorities Right Now
This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as...
What Metrics Are Creative Teams Tracking?
Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better...