Content Marketing Charts

Personalization of Content A Key Coming Priority

Personalization of Content A Key Coming Priority

In the past, marketers have touted the positive outcomes of using personalization. And, while personalization is far from new, it remains a top priority for enterprise businesses across the globe, per a report [download page] from Altimeter, a Prophet Company, which...

Micro Influencers Still À La Mode in 2021

Micro Influencers Still À La Mode in 2021

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...

What Do Visitors Want From Your B2B Website?

What Do Visitors Want From Your B2B Website?

Websites are a valuable tool for B2B organizations and their buyers. They act as a place buyers can turn to throughout their purchase journey, especially since the pandemic. However, a poorly designed B2B website can have buyers turning elsewhere, and what B2B...

Agile Marketing Used in a Variety of Marketing Functions

Agile Marketing Used in a Variety of Marketing Functions

About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used - as well as its benefits. The report indicates that there has been an increase...

What B2B Sales Enablement “Visionaries” Are Doing: 7 Points

What B2B Sales Enablement “Visionaries” Are Doing: 7 Points

Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the...

These Are Marketers’ Top Organizational Priorities Right Now

These Are Marketers’ Top Organizational Priorities Right Now

This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO...

What Metrics Are Creative Teams Tracking?

What Metrics Are Creative Teams Tracking?

Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...

Marketers Still Struggling to Measure Content Performance

Marketers Still Struggling to Measure Content Performance

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...

Longer Articles Associated with More Traffic, Shares

Longer Articles Associated with More Traffic, Shares

Marketers often look at the time it takes for prospects to consume content. Here's another angle, as it applies to articles: what about the length of the content? Recent data from SEMrush shows content length can be a key factor when it comes to engagement metrics...

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