Cross-Media & Traditional Articles

Male Teens Say Video Game Ads Grab Their Attention

Male Teens Say Video Game Ads Grab Their Attention

Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....

Agencies Confirm Clients Still Want Help with Strategy

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

What Are the Big Trends in Local SEO?

What Are the Big Trends in Local SEO?

Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this year, according to the newest Local Search Industry Survey report from BrightLocal. More than one-third (36%) of the 550 local marketers surveyed working...

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

9 in 10 Demand Gen Marketers Believe Online Event Fatigue is Real

In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand Gen...

3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...

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