Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers - but only if that data is easily available and accessible. Half of the marketing, IT and martech professionals surveyed for a report [download page] from...
There is an ongoing concern that marketers do not have all the skills needed to succeed in the digital age as well as get the most out of the marketing technologies that exist to make their jobs easier and more effective. But it’s not just marketers that might need to...
The debate over who owns customer experience continues, with some saying it belongs to the CEO and others believing it is the responsibility of the CSO or CMO. But, while the role with ultimate responsibility for the customer experience is still in question, a report...
Customer experiences and customer relationships are top priorities for CEOs over the next few years, but CMOs are not seen as being crucial to these priorities, according to a recent study [download page] by IBM. In the survey of 3,000 CEOs across 50 countries and 26...
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...
About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...
This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in the last 6 months B2B marketers have had to deal with balancing work and changes to home life (58%), working more hours than ever before (42%) and...
Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be...
Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both...
It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...
Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only...
This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in...
Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A...