Staffing Charts

Comms Pros Confront Changing Set of Challenges

Proving ROI has ceded the top spot among challenges.

CMOs Expected to be CX Champions

With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year

Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets were being shifted or cut, leading many to believe that the importance of marketing had increased. And, even as some sense of normality is starting to...

2 in 3 B2B Marketers to Up Their MarTech Spend

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...

These Are the Challenges Content Marketers Need to Overcome to Structure Their Strategies

The demand for content has increased since the start of the pandemic, but are organizations prepared to handle this growing thirst for content? A new report [pdf] from the Content Management Institute (CMI) finds that only about 1 in 5 content marketers claim that...

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...

As Revenue Target Pressures Rise, Marketers Confront These Main Challenges

Some 8 in 10 global marketing leaders believe that the shift towards the self-reliant buyer in this digital-first environment has extremely (32%) or very (48%) much increased the value of marketing in their organizations. This is according to a report [download page]...

CMO Tenure Keeps Dropping, At Lowest Point Since 2009

At a time when race and ethnicity are at the forefront of the public conversation, it appears that the ethnic or racial makeup of US CMOs has taken a turn in the wrong direction. The latest annual analysis from Spencer Stuart reports that by the end of 2020, only 12%...

These Are Marketers’ Top Organizational Priorities Right Now

This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO...

What Are Marketing Leadership’s Biggest Gaps?

Close to 6 in 10 CMOs rate the caliber of their global marketing teams as excellent (14%) or very good (44%). This is according to a recent report [download page] from CMO Council and Chief Outsiders, which also found, however, that marketing leadership gaps do exist....

What Metrics Are Creative Teams Tracking?

Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...

CMOs Recognize Benefits of Digital Marketing During the Pandemic

The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...