Since the events of 2020, more than 4 in 10 marketers are having to justify expenses that were never questioned before. This is according to a recent report [download page] from The Trade Desk. The pandemic has affected every industry in a variety of ways, but the 200...
Return on Investment Charts
Troubles Measuring Impact Hinder B2B Video Efforts
About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...
B2B Marketers Claim Higher ROI from ABM
Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being dedicated to the tactic, according to a study [download page] of B2B marketers from ITSMA and ABM Leadership Alliance. This budget share is no wonder,...
B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs
Organizations continue to see video as a viable form of content. The latest State of Video report [download page] from Demand Metric and Vidyard finds that even more organizations are seeing its value, with 76% of the marketers and sales professionals surveyed -...
As MarTech Spending Looks Set to Rise Again in 2021, Ease of Use Remains A Key Factor
It looks as though the havoc caused by the pandemic this year has not discouraged investment in marketing technology in 2021. A report from Ascend2 found that 7 in 10 marketing professionals anticipate that, in the year ahead, their budget for implementing new...
Here’s What B2B Marketers Using ABM Say They’re Getting for Their Efforts
Half (51%) of B2B marketers employing account-based marketing (ABM) have seen better sales and marketing alignment as a result of their organization’s ABM initiatives, according to Demand Gen Report’s latest ABM benchmark study [download page] for 2020. Laying out the...
Social Media’s Still Considered the Toughest Channel for Revenue Attribution
More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in place, while a similar share either are currently rolling out such a strategy (17%) or plan to do so in the future (25%). And, while virtually all (97%)...
CDP Users See Benefits to Online Sales
Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...
How Can You Improve Your B2B Virtual Event’s ROI?
Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19...
Larger Companies Seem to Be Getting More Out of Their MarTech
While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle...
Performance Marketing Budgets to Increase as Marketers Chase ROI
When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their...
Only 1 in 3 B2B Demand Gen Marketers Believe Event Marketing Budgets Will Return to Normal
Only 1 in 3 B2B marketers and demand generation professionals agree that event marketing budgets will return to normal once the COVID-19 pandemic is over. These figures come from Activate’s latest State of Demand Generation Report [download page], produced in...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Social Media’s Still Considered the Toughest Channel for Revenue Attribution
More than 2 in 5 (44%) marketing and sales professionals say they currently have a revenue attribution strategy in...
CDP Users See Benefits to Online Sales
Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data...
How Can You Improve Your B2B Virtual Event’s ROI?
Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report...