Return on Investment Charts

Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

B2B Marketers Claim Higher ROI from ABM

B2B Marketers Claim Higher ROI from ABM

Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being dedicated to the tactic, according to a study [download page] of B2B marketers from ITSMA and ABM Leadership Alliance. This budget share is no wonder,...

CDP Users See Benefits to Online Sales

CDP Users See Benefits to Online Sales

Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...

How Can You Improve Your B2B Virtual Event’s ROI?

How Can You Improve Your B2B Virtual Event’s ROI?

Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19...

Larger Companies Seem to Be Getting More Out of Their MarTech

Larger Companies Seem to Be Getting More Out of Their MarTech

While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle...

Performance Marketing Budgets to Increase as Marketers Chase ROI

Performance Marketing Budgets to Increase as Marketers Chase ROI

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their...

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