Fewer than 1 in 5 (16% of) US B2B technology company marketing executives think they will not meet their key performance indicators (KPIs) this year. This is encouraging news after a year in which the COVID-19 pandemic caused some marketers to re-evaluate and change...
It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...
Lack of skills and budget are two top challenges for digital marketers aiming for effective use of martech, with data quality also presenting a performance gap for some, per Altimeter’s (a Prophet Company) State of Digital Marketing report [download page] for 2020....
Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report [download page] for 2020. Here’s a roundup of the report’s findings on digital...
Some 7 in 10 organizations have implemented integrated marketing to some extent, though it remains challenging for many, according to Demand Gen Report and True Influence's report [download page] on the state of integrated marketing in B2B. Fielded in July-August...
Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for...
Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing...
One-quarter of sales and marketing professionals express some level of dissatisfaction with their lead-to-sales conversion rate. So says a new report [download page] from Ascend2 and Verse, which also found that one of the biggest challenges to successful lead...
Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a...
When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their...
Despite the impact of COVID-19, budgets for demand generation are holding up more than B2B marketing as a whole. Fewer than 1 in 5 (18%) B2B marketers say that they expect their budgets for demand generation to decrease, whereas 3 in 10 (31%) say their overall...
Even during the best of times, marketers face challenges when it comes to creating a positive customer experience. But during COVID-19, more marketers are finding it challenging to engage with customers than before. This is per a new report [download page] from Chief...
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’...
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income...
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year,...
It looks as though the havoc caused by the pandemic this year has not discouraged investment in marketing technology...
Some 8 in 10 (79%) marketers report that they are currently running webinars. So says a survey [webinar sign-in page]...