The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...
Identifying customers across channels and devices is already a challenge for marketers, and it’s bound to be more difficult in a world with increased data restrictions as well as one without much-relied upon cookies. Indeed, a majority of marketers envision a future...
Just 18% of market researchers’ time is spent on activities not related to research, according to a new GRIT report [download page]. In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of...
The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to rise to the...
Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that close to three-quarters of CMOs say they will keep their attention on existing customers to spur growth in 2021. The survey of more than 350 marketing...
Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand,...
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from WARC’s Marketer’s Toolkit 2021 report [download page] shows that...
Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being dedicated to the tactic, according to a study [download page] of B2B marketers from ITSMA and ABM Leadership Alliance. This budget share is no wonder,...
Half (51%) of marketers think that location-based marketing is extremely important to their business, according to The LBMA’s Global Location Trends Report [download page] for 2020, which surveyed almost 900 companies, the vast majority (95%) of which use...
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...
It looks as though the havoc caused by the pandemic this year has not discouraged investment in marketing technology in 2021. A report from Ascend2 found that 7 in 10 marketing professionals anticipate that, in the year ahead, their budget for implementing new...
Some 8 in 10 (79%) marketers report that they are currently running webinars. So says a survey [webinar sign-in page] of 1,000 marketing professionals from BrightTALK, which also revealed that 84% have increased their frequency of webinars due to COVID-19. This year...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest...
Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being...
Half (51%) of marketers think that location-based marketing is extremely important to their business, according to The...