Marketing Budgets Charts

2 in 3 B2B Marketers to Up Their MarTech Spend

2 in 3 B2B Marketers to Up Their MarTech Spend

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...

Here’s How COVID Impacted ABM Efforts

Here’s How COVID Impacted ABM Efforts

Marketers have benefited from the use of ABM for some time now. However, the pandemic has had an impact on ABM and marketing, in general. Recent data provided by Market Resource Partners (MRP) shows that about three-quarters (77.1%) of marketers have seen the pace of...

Most Demand Gen Marketers Hit Their KPIs in 2020

Most Demand Gen Marketers Hit Their KPIs in 2020

Despite 2020 being a year of crisis, B2B Demand Gen marketers have shown exceptional results over the past year. Only 1 in 4 (26%) changed their levels of activity or KPIs in response to the pandemic — and of these, 86% met or exceeded their original or adjusted KPIs....

Micro Influencers Still À La Mode in 2021

Micro Influencers Still À La Mode in 2021

Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from...

Crises Lead to Increased Focus on Brand Safety

Crises Lead to Increased Focus on Brand Safety

With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...

What Metrics Are Creative Teams Tracking?

What Metrics Are Creative Teams Tracking?

Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...

Marketers Still Struggling to Measure Content Performance

Marketers Still Struggling to Measure Content Performance

The outlook for content marketing is generally optimistic. And, although some industries find their content marketing efforts to be rather successful, recent research [download page] from Ascend2 finds that about 6 in 10 marketers are finding measuring content...

CMOs Recognize Benefits of Digital Marketing During the Pandemic

CMOs Recognize Benefits of Digital Marketing During the Pandemic

The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even accelerating their efforts because of it. But, has digital marketing made a...

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