Internal Collaboration Charts

US Tech Marketers Increasingly Prioritize Performance Marketing

Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year

Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets were being shifted or cut, leading many to believe that the importance of marketing had increased. And, even as some sense of normality is starting to...

2 in 3 B2B Marketers to Up Their MarTech Spend

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...

These Are the Challenges Content Marketers Need to Overcome to Structure Their Strategies

The demand for content has increased since the start of the pandemic, but are organizations prepared to handle this growing thirst for content? A new report [pdf] from the Content Management Institute (CMI) finds that only about 1 in 5 content marketers claim that...

Top CX Performers More Likely to Align CX and Marketing, Use Variety of Journey Mapping Methods

Professionals who are highly satisfied with their organizations’ overall customer experience (CX) performance are more than twice as likely than those who are not at all satisfied with their CX performance to say that their CX and marketing teams are aligned on a...

Looking Ahead, Here Are Marketers’ Top MarTech Priorities

Not only has the pandemic lengthened the purchase cycle for many B2B buyers, but a majority are consulting more sources to research and evaluate before making a purchase. This shift towards researching more before getting in touch with sales has increased the value of...

As Revenue Target Pressures Rise, Marketers Confront These Main Challenges

Some 8 in 10 global marketing leaders believe that the shift towards the self-reliant buyer in this digital-first environment has extremely (32%) or very (48%) much increased the value of marketing in their organizations. This is according to a report [download page]...

What Are B2B Marketers’ Most Critical Challenges Right Now?

Some 45% of B2B marketers say that identifying target audiences or accounts is one of the most critical challenges to their digital marketing strategies. This is per a recent report [download page] from Intentsify and Ascend2, which looks at intent data and how it’s...

What B2B Sales Enablement “Visionaries” Are Doing: 7 Points

Providing sales with the tools they need to do their jobs efficiently can mean the difference between success and falling short of business goals. A new report [download page] from Seismic elaborates on what sales enablement looks like at successful companies. In the...

What Does Marketing Ask of IT for Digital CX Management?

Organizations are finding digital channels highly important when it comes to communicating with their customers. Indeed, a report [download page] from Crownpeak found that 1 in 5 organizations cite digital advertising as the most important communication channel today....

CMOs Report Better Alignment with Sales Than Finance

For many years there has been an understandable focus placed on the alignment between sales and marketing. And, as that conversation continues, a report [pdf] from The CMO Survey indicates that alignment between marketing and finance might be in greater need of...

Who Owns CX Transformation? Depends Who You Ask

The debate over who owns customer experience continues, with some saying it belongs to the CEO and others believing it is the responsibility of the CSO or CMO. But, while the role with ultimate responsibility for the customer experience is still in question, a report...