Innovation Charts

How Are Americans Using Voice Assistants?

How Are Americans Using Voice Assistants?

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...

Interest in AR/VR for Shopping Comparatively Low in the US

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...

What’s in CMOs’ Growth Plans This Year?

What’s in CMOs’ Growth Plans This Year?

Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that close to three-quarters of CMOs say they will keep their attention on existing customers to spur growth in 2021. The survey of more than 350 marketing...

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C Marketers Outline Their Top Concerns and Priorities This Year

Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand,...

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for...

COVID Forces Changes to CX Strategies

COVID Forces Changes to CX Strategies

With the changes in consumer behaviors brought on by COVID-19, marketing leaders appear to be feeling a resultant need to change their approach to the customer experience. According to new data [download page] from Isobar, a notable 85% of CMOs have changed their CX...

What Impact Has COVID-19 Had on Digital Marketing Transformation?

What Impact Has COVID-19 Had on Digital Marketing Transformation?

If the COVID-19 pandemic has emphasized anything to organizations, it’s the importance of digital and the role it plays in current strategies, as well as in the future. This can be seen in a new report [download page] from Altimeter, a Prophet Company, which found...

Why Do Online Shoppers Try Out Immersive Tech?

Why Do Online Shoppers Try Out Immersive Tech?

Although consumers have learned that there are many advantages to shopping online, there are some elements missing from the online experience. Enter the growing use of immersive technologies for shopping. A new report [pdf] from Accenture Interactive explores what...

Pin It on Pinterest