In spite of fears that gaining new business would be difficult, 2019 turned out to be a good year for agencies. A new report from Society of Digital Agencies (SoDA) reveals that 6 in 10 agency leaders say they had a strong year in 2019, with about one-fifth (21%)...
Agency Business Charts
Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies
Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that 59% of marketers intend to use agencies for online advertising and...
What’s the Number One Brand Differentiator in 2020?
Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in...
CMOs Report A Skills Gap in Data and Analytics
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
To What Extent Are Large Companies Outsourcing Marketing Services?
There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...
3 Points About Email Marketing Effectiveness
When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email...
Marketers Agree: Brands Have Over-Invested in Performance
The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their...
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although these channels still account for a healthy portion of marketing budgets, a...
MarTech Now Up to 30% of North American Marketers’ Budgets
The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at $65.9 billion (up from $52 billion in 2018), the combined spending in North America and the UK accounts for more than half (54.2%) of the global...
How Are Marketers Deciding Where to Allocate Their Budgets This Year?
The majority of senior marketers believe that their organizations have successfully established integrated marketing communications. And three-quarters (76%) of these same marketers say that research helps collaborate between marketing departments, per a report...
What Issues Contribute to the Breakdown of Marketers’ Trust in the Ad Ecosystem?
While consumers’ trust in advertisers has been anything but high in recent years, trust between marketers and the advertising ecosystem is also a concern. Here are some of the top issues that have frayed the trust between marketers and advertisers, per a survey...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Marketers Agree: Brands Have Over-Invested in Performance
The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most...
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the...
3 Points About How Enterprise Marketers Are Allocating Their Budgets
Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV...