Agency Business Charts

What’s the Number One Brand Differentiator in 2020?

What’s the Number One Brand Differentiator in 2020?

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in...

CMOs Report A Skills Gap in Data and Analytics

CMOs Report A Skills Gap in Data and Analytics

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...

To What Extent Are Large Companies Outsourcing Marketing Services?

To What Extent Are Large Companies Outsourcing Marketing Services?

There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...

3 Points About Email Marketing Effectiveness

3 Points About Email Marketing Effectiveness

When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email...

Marketers Agree: Brands Have Over-Invested in Performance

Marketers Agree: Brands Have Over-Invested in Performance

The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their...

Programmatic Traders Expect to See Spending Growth in These Areas

Programmatic Traders Expect to See Spending Growth in These Areas

The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...

3 Points About How Enterprise Marketers Are Allocating Their Budgets

3 Points About How Enterprise Marketers Are Allocating Their Budgets

Marketers across the globe expect to see their budgets for traditional channels such as out-of-home, traditional TV and print either stay the same or decrease in the coming year. And, although these channels still account for a healthy portion of marketing budgets, a...

MarTech Now Up to 30% of North American Marketers’ Budgets

MarTech Now Up to 30% of North American Marketers’ Budgets

The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at $65.9 billion (up from $52 billion in 2018), the combined spending in North America and the UK accounts for more than half (54.2%) of the global...

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