Business of Marketing Charts

Comms Pros Confront Changing Set of Challenges

Proving ROI has ceded the top spot among challenges.

US Tech Marketers Increasingly Prioritize Performance Marketing

Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.

Performance Marketers Report Moderate Improvements in Conversion Rates

Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...

How Are Americans Using Voice Assistants?

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...

Agencies Confirm Clients Still Want Help with Strategy

In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking for agencies to assist in strategy, even more so since the pandemic. In fact, a recent survey [download page] from Stirista shows that marketing...

B2B Marketers Deal with Range of Measurement Challenges

Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing executives rate their company’s current ability to do so as excellent. This is according to a report [download page] from Demand Gen Report, which found that...

These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2021

While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the tunnel that was...

CMOs Expected to be CX Champions

With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...

7 in 10 C-Suite Leaders At Least Moderately Confident in the Marketing Team to Drive Growth This Year

Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets were being shifted or cut, leading many to believe that the importance of marketing had increased. And, even as some sense of normality is starting to...

2 in 3 B2B Marketers to Up Their MarTech Spend

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...