The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by the Entertainment, Consumer Goods, E-Commerce and Social Media industries, with one major brand representing Technology. In its latest Brand Passion...
While optimism about the market research industry as a whole remained steady even during the pandemic, suppliers’ optimism about their companies plummeted. However, the latest GRIT report [access page] shows that with signs of a light at the end of the tunnel that was...
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past year, adding...
A company’s reputation can mean the difference between reaping the benefits of brand trust or seeing sales decline when that trust is broken. The most recent Reputation Quotient Study [pdf] from Axios and Harris Poll looks at which of the most visible US companies...
With the estimated double-digit growth in online retail sales in the US this year, it looks to be a promising year for e-commerce retailers. Yet, while data from eMarketer shows that this growth is expected to be felt, at least to some extent, by all the top...
TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice - with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks...
Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer...
Last year saw US CPG dollar sales rise by an astounding 10.4% over 2019, continuing the growth trend experienced since 2017 but far exceeding the growth rate seen in the past. This is according to a recent study [pdf] from IRI and Boston Consulting Group (BCG) that...
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...
With a global pandemic changing the way consumers shopped, worked and communicated throughout the majority of 2020, it’s no surprise that the year’s Fastest Growing Brands [download page], as determined by Morning Consult, included brands specializing in online...
After being conspicuously absent last year, Amazon has made its way back on YouGov’s BrandIndex list of the best brands as rated by adults in the US. The e-commerce giant ranks at #3 this year, almost making it back to the #2 rank it enjoyed two years ago. YouGov’s...
For the eighth year running, Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like Amazon, Microsoft and Google, according to Interbrand’s latest annual rankings [download page]. Although there has been some...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
This most loved brands on social media over the past year (H2 2019 through H1 2020) are heavily represented by the...
Consumer loyalty is often dependent on how a company responds in a crisis. As such, the ways in which companies in the...
Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19...