Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as...
More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall, store...
Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn't stopped them from...
Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results indicate that consumers are remaining loyal to their favorite brands, but...
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for 28% of Americans of this age, according to a study [pdf] from...
Source: Nielsen [download page] Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen's report, and 65% agree...
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this...
Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4...
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago, finds Harris Interactive in its latest survey of spending and saving behavior. That extends to their media subscriptions: the June survey found 24% reporting having canceled one...
Source: The Integer Group / M/A/R/C Research [download page] Notes: Roughly one-third of Millennials (<30) surveyed agree that they get information from friends and family about store brands before trying them, compared to 23% of Gen Xers (30-50), 14% of Boomers...
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results. But compared to a year earlier, the December results show a...
Consumers are relying more on new media tools and less on traditional ones to make their CPG brand decisions, according to survey data from IRI. But even so, traditional marketing tools such as newspaper circulars are likely to influence far more consumers than newer...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey...
Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just...
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago, finds Harris Interactive in...