It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....
Brand-Related Charts
More B2B Tech Content Marketers Successfully Building Trust, Loyalty
Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...
Which Brands Were the “Most Loved” Last Year?
Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer...
Large CPG Manufacturers Continue to Cede Market Share
Last year saw US CPG dollar sales rise by an astounding 10.4% over 2019, continuing the growth trend experienced since 2017 but far exceeding the growth rate seen in the past. This is according to a recent study [pdf] from IRI and Boston Consulting Group (BCG) that...
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...
Quality and Governance Among Business’ Short-Term Data Priorities
Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data insights. This is per a report [download page] from Experian that not only looks at the impact data quality has on businesses, but also their data management...
How Are Marketers Tracking Customer Lifetime Value?
Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...
Here Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...
Gen Xers Turn to Search for Product Research, Brand Discovery
At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...
Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year
Building brand value that connects with customers, and retaining current customers, have been marketing objectives for CMOs during the COVID-19 pandemic, according to the latest report [pdf] from The CMO Survey. The study checks in with CMOs' priorities during the...
1 in 5 Consumers Say Out-of-Home Ads Have Influenced A Purchase Decision
Out-of-home (OOH) advertising is a form of media consumers notice and respond to, according to new survey results. Indeed, about one-quarter (24%) of US adults surveyed for a report [pdf] from the Out of Home Advertising Association of America (OAAA) claim that OOH...
Here’s Why Millennials Use Social Media
When it comes to keeping themselves entertained, Millennials are spending plenty of time with social media. A study [download page] from GWI focusing on the digital behaviors of Millennials unsurprisingly finds that this age group spent more time each day with social...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many...
Majority of Youth Report Having Clicked on A Marketing-Related QR Code
Despite being around for some time, the use of QR codes has been limited. However, since the pandemic made it...
Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad
Despite “How to buy Bitcoin?” and “What is Bitcoin?” being top Google searches in the US in 2017 and 2018,...
Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label
Over time, it appears that consumers’ perception of private label or store brand products in comparison with name...
What Drives Brand Affinity for B2B Companies?
In their quest to build brand affinity with their customers, B2B professionals look to several attributes. A recent...
Crises Lead to Increased Focus on Brand Safety
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers,...