Brand-Related Charts

Half of Consumers Stopped Buying A Brand Due to the Pandemic

Half of Consumers Stopped Buying A Brand Due to the Pandemic

It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

More B2B Tech Content Marketers Successfully Building Trust, Loyalty

Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...

Which Brands Were the “Most Loved” Last Year?

Which Brands Were the “Most Loved” Last Year?

Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer...

Large CPG Manufacturers Continue to Cede Market Share

Large CPG Manufacturers Continue to Cede Market Share

Last year saw US CPG dollar sales rise by an astounding 10.4% over 2019, continuing the growth trend experienced since 2017 but far exceeding the growth rate seen in the past. This is according to a recent study [pdf] from IRI and Boston Consulting Group (BCG) that...

Quality and Governance Among Business’ Short-Term Data Priorities

Quality and Governance Among Business’ Short-Term Data Priorities

Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data insights. This is per a report [download page] from Experian that not only looks at the impact data quality has on businesses, but also their data management...

How Are Marketers Tracking Customer Lifetime Value?

How Are Marketers Tracking Customer Lifetime Value?

Although customer lifetime value has been a priority for marketers for some time now, their proficiency at tracking it is wanting. A report [download page] from CMO Council and Deloitte Digital shows that fewer than 1 in 5 CMOs believe they track customer lifetime...

Here Are the Most “Relevant” Brands in the US in 2021

Here Are the Most “Relevant” Brands in the US in 2021

History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed. This is according to Prophet’s latest Brand Relevance Index [download...

Gen Xers Turn to Search for Product Research, Brand Discovery

Gen Xers Turn to Search for Product Research, Brand Discovery

At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...

Here’s Why Millennials Use Social Media

Here’s Why Millennials Use Social Media

When it comes to keeping themselves entertained, Millennials are spending plenty of time with social media. A study [download page] from GWI focusing on the digital behaviors of Millennials unsurprisingly finds that this age group spent more time each day with social...

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