Brand-Related Charts

What Drives Brand Affinity for B2B Companies?

What Drives Brand Affinity for B2B Companies?

In their quest to build brand affinity with their customers, B2B professionals look to several attributes. A recent report [download page] from Provoke Insights found that the top 2 drivers appear to be brand trust and customer service. When the close to 200 B2B...

Crises Lead to Increased Focus on Brand Safety

Crises Lead to Increased Focus on Brand Safety

With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...

Which Consumer Buying Changes Are Likely to Stick?

Which Consumer Buying Changes Are Likely to Stick?

The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic. Among the more...

Top Brands on TikTok Up Their Activities

Top Brands on TikTok Up Their Activities

TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice - with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks...

What Are the Main Benefits of Podcast Advertising?

What Are the Main Benefits of Podcast Advertising?

As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser...

1 in 5 Have Followed A Brand on Social Media in the Past Month

1 in 5 Have Followed A Brand on Social Media in the Past Month

About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users...

Positive Consumer Sentiment for Amazon Grows

Positive Consumer Sentiment for Amazon Grows

Consumers seem to have a bit of a love-hate relationship with Amazon. In the past, they've expressed that they can’t live without the company, yet, at the same time, have exhibited waning positivity about its ethics. But no matter what reservations consumers have...

The Importance of Brand Trust

The Importance of Brand Trust

Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to...

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