Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.
Brand Metrics Charts
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by the Entertainment, Consumer Goods, E-Commerce and Social Media industries, with one major brand representing Technology. In its latest Brand Passion...
CMOs Expected to be CX Champions
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses. And, while the debate continues as to where the responsibility for CX lies, many leaders are looking to marketing to make sure their business is...
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past year, adding...
2 in 3 B2B Marketers to Up Their MarTech Spend
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly. These figures come from Wpromote's latest report [download page] on the State of B2B...
Pharma Enjoys Improved Reputation
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to create vaccines to combat the COVID-19 pandemic, positive public opinion has risen in regards to the industry. So says a report [download page] from The...
These Companies Have the Best Reputations in the US
A company’s reputation can mean the difference between reaping the benefits of brand trust or seeing sales decline when that trust is broken. The most recent Reputation Quotient Study [pdf] from Axios and Harris Poll looks at which of the most visible US companies...
What Are the Main Drivers of Brand Trust?
Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...
The Importance of Brand Trust
Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over others (82%). This is per a recent report [download page] from Morning...
How Are Businesses Using Social Media?
The majority (89%) of executives are confident in their current social media strategy’s ability to provide interactive experiences with followers. This is per a report [download page] from Sprout Social, which examines how companies are using social media today and...
What Drives Brand Affinity for B2B Companies?
In their quest to build brand affinity with their customers, B2B professionals look to several attributes. A recent report [download page] from Provoke Insights found that the top 2 drivers appear to be brand trust and customer service. When the close to 200 B2B...
Crises Lead to Increased Focus on Brand Safety
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
More B2B Tech Content Marketers Successfully Building Trust, Loyalty
Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to...
Here Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its...
Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year
Building brand value that connects with customers, and retaining current customers, have been marketing objectives for...