For some Americans, where a brand’s ad shows up can have an impact on their purchase decision. Indeed a recent survey [pdf] by The 614 Group and YouGov found 4 in 10 saying their decision to buy a company’s products is influenced by where their ads appear. The survey...
Brand Loyalty & Purchase Habits Charts
Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label
Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey [download page] from The Integer Group shows that fewer consumers currently perceive name brands as being...
What Drives Brand Affinity for B2B Companies?
In their quest to build brand affinity with their customers, B2B professionals look to several attributes. A recent report [download page] from Provoke Insights found that the top 2 drivers appear to be brand trust and customer service. When the close to 200 B2B...
Crises Lead to Increased Focus on Brand Safety
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...
Which Consumer Buying Changes Are Likely to Stick?
The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic. Among the more...
What Are the Main Benefits of Podcast Advertising?
As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser...
1 in 5 Have Followed A Brand on Social Media in the Past Month
About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users...
Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key objectives. Indeed, recent data provided by Celtra highlights the importance of good creative especially when it comes to customer loyalty and trust...
Positive Consumer Sentiment for Amazon Grows
Consumers seem to have a bit of a love-hate relationship with Amazon. In the past, they've expressed that they can’t live without the company, yet, at the same time, have exhibited waning positivity about its ethics. But no matter what reservations consumers have...
Half of Consumers Stopped Buying A Brand Due to the Pandemic
It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....
More B2B Tech Content Marketers Successfully Building Trust, Loyalty
Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent...
How Should Brands Create Better Long-Term Relationships with Customers?
Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
1 in 5 Have Followed A Brand on Social Media in the Past Month
About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands...
Vast Majority of Consumers Associate High-Quality Creative with Brand Trust
An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key...
Positive Consumer Sentiment for Amazon Grows
Consumers seem to have a bit of a love-hate relationship with Amazon. In the past, they've expressed that they can’t...