Brand Loyalty & Purchase Habits Articles

What Baby Boomers Want from Brands

What Baby Boomers Want from Brands

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...

4 in 10 Americans to Up Spend on Beauty and Grooming Products

4 in 10 Americans to Up Spend on Beauty and Grooming Products

Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...

What Makes A Brand Best-in-Class on Social?

What Makes A Brand Best-in-Class on Social?

In the eyes of consumers, offering strong customer service is one of the top traits that make a brand best-in-class on social media. However, a report [download page] from Sprout Social shows that fewer marketers view customer service as important in their quest to be...

Gen Z Touts High Purchase Influence of TikTok Videos

Gen Z Touts High Purchase Influence of TikTok Videos

A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...

Half Say Advertising is Important in the Buying Decision

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...

Satisfaction High with Streaming Media Services, Lower with ISPs

Satisfaction High with Streaming Media Services, Lower with ISPs

A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...

Even More Americans Are Trying New Ways to Buy

Even More Americans Are Trying New Ways to Buy

Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or...

What Are the Main Drivers of Brand Trust?

What Are the Main Drivers of Brand Trust?

Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...

The Importance of Brand Trust

The Importance of Brand Trust

Trust is a key component of brand loyalty. Consumers are willing to recommend a brand they trust to a friend (90%), to buy from a trusted brand more often (88%) and to choose a trusted brand over others (82%). This is per a recent report [download page] from Morning...

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