Spending & Spenders Articles

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

US Ad Spend Projected to Soar This Year

US Ad Spend Projected to Soar This Year

After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...

Which Types of Mobile Ads Are Slated for More Spending?

Which Types of Mobile Ads Are Slated for More Spending?

Close to 6 in 10 (57% of) Americans listen to podcasts. And, as the number of people who listen to podcasts goes up, so appears to rise the optimism in mobile ad spending for podcasts. Indeed, mobile ad spending on podcasts is slated to rise this year per data [press...

Close to Half of Retail Advertisers Considering Podcast Ads

Close to Half of Retail Advertisers Considering Podcast Ads

Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...

Report: US TV and OOH Ad Spend Have Peaked

Report: US TV and OOH Ad Spend Have Peaked

Although TV ad spend was expected to see modest year-over-year (y-o-y) growth of 2% last year, thanks to the Summer Olympics and presidential elections, that growth did not occur after the pandemic caused the cancellation of the global sports event as well as a...

Stories Remains at About 1/3 of Instagram Ad Spend

Stories Remains at About 1/3 of Instagram Ad Spend

Stories’ share of Instagram ad spend increased by a sizable degree in the first quarter of this year over the same quarter in 2020, per the latest quarterly digital marketing report [download page] from Merkle. This most recent analysis of Merkle’s clients shows that...

Number of Walmart Sponsored Products Advertisers on the Rise

Number of Walmart Sponsored Products Advertisers on the Rise

Walmart Sponsored Products saw significant growth over the past year. In Q1 of 2021, more than twice the amount of advertisers were using Walmart Sponsored Products than in Q2 of 2020, according to a new report [download page] from Tinuiti. Walmart Sponsored Products...

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...

Crises Lead to Increased Focus on Brand Safety

Crises Lead to Increased Focus on Brand Safety

With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...

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