Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase page] from...
Programmatic & RTB Charts
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...
What Strategies Will B2B Marketers Be Exploring in 2020?
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they'll use to achieve them. In a new report [download page] from Sagefrog Marketing Group, B2B marketing professionals have listed converting leads to...
Audience Targeted Premium Video Ad Views Are on the Rise
Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 was more than triple the rate of content-targeted video ad views, per a...
What’s Holding Publishers Back From Selling More Inventory Programmatically?
The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other benefits...
How Consumers Feel About Remarketing
Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost 3 times...
Private Marketplace Ad Spend to Soon Exceed Open Exchanges
US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake...
Almost Half of US Programmatic Display Ad Spend Expected to be Allocated to Video This Year
Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers spending an estimated $29.2 billion this year on programmatic video. This will account for just about half (49.2%) of the total programmatic digital...
Connected TV Devices Power 3 Times More Premium Video Ad Views Than Desktops in Q4 2018
The past 4 years have seen considerable change in how premium video is watched by US consumers, if ad views are used as a proxy. While Q4 2014 saw desktops accounting for the majority of ad views delivered by premium video, by the end of 2018 they accounted for just...
When Will Advertisers Reach Their First-Party Data Goals?
Almost all (96%) marketers are at least somewhat confident that their first-party data delivers a strong ROI, according to a recent report [download page] from MightyHive. But the majority of marketers anticipate it will take them more than a year to realize their...
Desktop Display Ad Viewability Rates Continue to Improve
Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop display ad...
CMOs’ Top Uses For AI: Personalization and Predictive Analytics
Implementation of artificial intelligence (AI) or machine learning is currently relatively low - but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Private Marketplace Ad Spend to Soon Exceed Open Exchanges
US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private...
Almost Half of US Programmatic Display Ad Spend Expected to be Allocated to Video This Year
Growth in programmatic spending on connected TV, social video advertising and OTT has contributed to US marketers...
Connected TV Devices Power 3 Times More Premium Video Ad Views Than Desktops in Q4 2018
The past 4 years have seen considerable change in how premium video is watched by US consumers, if ad views are used...