Programmatic & RTB Charts

Programmatic Traders Expect to See Spending Growth in These Areas

Programmatic Traders Expect to See Spending Growth in These Areas

The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...

What Strategies Will B2B Marketers Be Exploring in 2020?

What Strategies Will B2B Marketers Be Exploring in 2020?

As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they'll use to achieve them. In a new report [download page] from Sagefrog Marketing Group, B2B marketing professionals have listed converting leads to...

Audience Targeted Premium Video Ad Views Are on the Rise

Audience Targeted Premium Video Ad Views Are on the Rise

Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 was more than triple the rate of content-targeted video ad views, per a...

How Consumers Feel About Remarketing

How Consumers Feel About Remarketing

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost 3 times...

Private Marketplace Ad Spend to Soon Exceed Open Exchanges

Private Marketplace Ad Spend to Soon Exceed Open Exchanges

US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake...

When Will Advertisers Reach Their First-Party Data Goals?

When Will Advertisers Reach Their First-Party Data Goals?

Almost all (96%) marketers are at least somewhat confident that their first-party data delivers a strong ROI, according to a recent report [download page] from MightyHive. But the majority of marketers anticipate it will take them more than a year to realize their...

Desktop Display Ad Viewability Rates Continue to Improve

Desktop Display Ad Viewability Rates Continue to Improve

Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop display ad...

CMOs’ Top Uses For AI: Personalization and Predictive Analytics

CMOs’ Top Uses For AI: Personalization and Predictive Analytics

Implementation of artificial intelligence (AI) or machine learning is currently relatively low - but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents...

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