Facebook and Instagram advertising play a key role in retargeting strategies for many marketers. This is per survey data [download page] from Ascend2 and SharpSpring Ads that found that for about three-quarters (77%) of B2B and B2C marketers, retargeting is a part of...
Creative & Formats Charts
Facebook and Instagram Ad Benchmarks for Retailers in 2020
With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from Sidecar shows how Facebook and Instagram performed last year for...
4 in 10 US Internet Users Say They Check Their Phone Every Few Minutes
The advent of the smartphone changed a lot for consumers and the way they do things. Whether it be streaming music while they work out, watching their favorite TV shows on public transport, or using apps to communicate, shop or find their way around town, smartphones...
Report: US TV and OOH Ad Spend Have Peaked
Although TV ad spend was expected to see modest year-over-year (y-o-y) growth of 2% last year, thanks to the Summer Olympics and presidential elections, that growth did not occur after the pandemic caused the cancellation of the global sports event as well as a...
Stories Remains at About 1/3 of Instagram Ad Spend
Stories’ share of Instagram ad spend increased by a sizable degree in the first quarter of this year over the same quarter in 2020, per the latest quarterly digital marketing report [download page] from Merkle. This most recent analysis of Merkle’s clients shows that...
What Do People Expect from Ads – And What Don’t They Like About Them?
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising, it’s also worth considering what consumers want from the ads they see. Here’s what data provided by GlobalWebIndex (GWI) reveals about what consumers...
Google Shopping and Paid Search Benchmarks for Retailers in 2020
Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads dropped by 6% from 2019 — a decrease reflected across several verticals. Here's a closer look at CTR and other metrics across various verticals on the...
US Podcast Ad Spend Forecast to Top $1 Billion This Year, Double by 2023
Podcast advertising spending is continuing to grow, with spending in the US expected to eclipse $1 billion this year and $2 billion by 2023. Per a report from eMarketer, these numbers are an upgrade from previous estimates. These updated figures are based on the...
Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...
Brand Safety Matters to 4 in 10 US Adults
For some Americans, where a brand’s ad shows up can have an impact on their purchase decision. Indeed a recent survey [pdf] by The 614 Group and YouGov found 4 in 10 saying their decision to buy a company’s products is influenced by where their ads appear. The survey...
Number of Walmart Sponsored Products Advertisers on the Rise
Walmart Sponsored Products saw significant growth over the past year. In Q1 of 2021, more than twice the amount of advertisers were using Walmart Sponsored Products than in Q2 of 2020, according to a new report [download page] from Tinuiti. Walmart Sponsored Products...
1 in 10 AM/FM Radio Listeners Are “Radio Heads”
Even with a growing variety of media that adults have available to entertain themselves, a large majority still listen to radio on a weekly basis. In fact, a report [download page] from National Public Media and Edison Research has found that 41% of the time US adults...

B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...

Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...

Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...

Google Shopping and Paid Search Benchmarks for Retailers in 2020
Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads...

US Podcast Ad Spend Forecast to Top $1 Billion This Year, Double by 2023
Podcast advertising spending is continuing to grow, with spending in the US expected to eclipse $1 billion this year...

Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page]...