Creative & Formats Charts

US Tech Marketers Increasingly Prioritize Performance Marketing

Close to two-thirds of US tech marketers say they have made performance marketing more of a priority due to the pandemic.

Male Teens Say Video Game Ads Grab Their Attention

Some 4 in 10 (39% of) teens say that social media ads are more likely than a host of others to catch their attention. Nevertheless, a survey from YouGov shows that if brands are wanting to grab the attention of male teens, video games may be the place to advertise....

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

Majority of B2B Buyers Say Their Purchase Timelines Have Increased

While one-third of B2B executives report that the current environment has caused their organization to escalate some purchases due to changing business needs, that doesn’t seem to have sped up the buying process overall. A recent report [download page] from Demand Gen...

4 in 10 Americans to Up Spend on Beauty and Grooming Products

Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...

US Adults Most Likely to Learn About 5G from Ads

As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the technology via advertisements from mobile network providers. A recent YouGov survey of more than 28,500 US adults found that sizable portions of...

US Ad Spend Projected to Soar This Year

After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...

Which Types of Mobile Ads Are Slated for More Spending?

Close to 6 in 10 (57% of) Americans listen to podcasts. And, as the number of people who listen to podcasts goes up, so appears to rise the optimism in mobile ad spending for podcasts. Indeed, mobile ad spending on podcasts is slated to rise this year per data [press...

Close to Half of Retail Advertisers Considering Podcast Ads

Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...

Half of Smartphone Owners Say They’ve Looked Up Info About an OOH Advertiser

Even though 2020 saw a steep fall in traditional advertising budgets, that doesn’t mean people weren't exposed to legacy advertising. In fact, a recent survey [pdf] by the Out of Home Advertising Association of America (OAAA) and the Harris Poll reveals that some 3 in...

Alcohol Ad Spend to Rebound This Year; Channel Focus Remained Largely on Legacy Media in 2020

Although alcohol ad spending saw a comparatively steep drop last year, spending by alcohol brands is expected to start recovering this year, with a report [download page] from Zenith showing that, by 2023, it will exceed what it was prior to the pandemic. Looking at...

Half Say Advertising is Important in the Buying Decision

When shoppers are going through the process of shopping and purchasing items, advertising has importance, but not as much as some other factors in influencing buying decisions. A survey from Ipsos [PDF] found that half of the more than 1,200 US adults say advertising...