1 in 4 CIOs Rate Relationship With Marketing as “Not Strong”

June 10, 2014

This article is included in these additional categories:

Business of Marketing | Internal Collaboration


    Source: Harvey Nash [download page]

      Notes: Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as “not strong,” with the survey results indicating that the IT department’s relationship with marketing is worse than it is with sales, finance and operations. While 30% of respondents deem their relationship with marketing to be “very good,” that’s only marginally up from 27% last year. Separately, 4 in 10 CIOs report that it’s the marketing function that owns digital strategy, up from 33% indicating that to be the case last year. Another 4 in 10 say that marketing and IT share ownership of the digital strategy, though that’s down slightly from 44% the prior year.

        Related: 44% of CMOs: No Need For Alignment With CIO

          About the Data: The Harvey Nash CIO Survey 2014 collected data between 6th January and 19th April 2014 and represents the views of 3,211 technology leaders from more than 30 countries, with a combined IT spend of $160bn. Of the respondents, 34% identified themselves as CIOs, 8% as CTOs, 36% as director / VP in technology and the remaining 22% were spread between a broad range of roles including CEO, COO and more junior technology roles.

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