Source: Trendera
Notes: When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core believes even if goes against popular opinion, according to results from a Trendera survey. Still, roughly one-quarter of respondents feel that brands shouldn’t react at all as they shouldn’t be involved in social issues, with a similar proportion feeling that brands shouldn’t react due to the likelihood of offending someone.
Interestingly, the youngest respondents (13-20) were more likely than Gen Xers to feel that brands should react based on popular opinion (34% vs. 22%).
Related: How Do Millennials And Other Generations See Themselves?
About the Data: The results are based on a nationally representative survey of 847 US consumers aged 13-50.
