by Kay Harrison | Mar 25, 2014 | B2B
Native: You know it’s gotten bad for publishers when Adweek puts out an article, that’s actually a paid placement, the gist of which is a how-to for marketers to build content teams so that they don’t need publishers anymore. Marketing Automation:...
by Kay Harrison | Oct 8, 2013 | Article
Media: Amazon is rapidly growing its ad revenues, pushing its highly targeted media comprising an audience in the act of buying a statistically significant percentage of the stuff bought in the U.S. On the other hand, they’re being very opaque about that data,...
by Kay Harrison | Aug 7, 2013 | Article
Video: AOL Bought Adap.tv, pushing its fortunes further into the video ad realm. The deal is reportedly worth $405 million. At the same time, AOL announced it will close certain Patch sites, local news sites that it hoped would create a new critical mass for local...
by Kay Harrison | Jul 25, 2013 | Article
Media: If programmatic buying is supposed to automate the purchase of avails based on price, other criteria and, well, price, then AOL Networks’ announcement that they are going to conduct an “upfront” process in the fall for programmatic may reveal...
by Kay Harrison | Jan 24, 2013 | Article
Ad Exchanger got the skinny on Facebook’s plans for the conversion attribution space. This is the service that allows advertisers to tell which messages and media were responsible for which transactions. Facebook has been beta testing such a service with a few...