by Kay Harrison | Aug 1, 2014 | Article
Creative: AOL leapt to the next logical conclusion after concentrating much of its perceived ad value in extremely large homepage creative formats: it ran a 30-minute video ad for GM. We suppose the only thing left to do to make the agency’s job even easier is...
by Kay Harrison | Jul 25, 2014 | Article
Robot Invasion: George Simpson explains, only half-jokingly, how the industry got to where it is today (“akimbo” comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate attempt to date....
by Kay Harrison | Apr 24, 2014 | Article
Native Ads: AOL is rolling out a native advertising product across its internal sites, such as TechCrunch and the Huffington Post that mom-and-pop advertisers will be able to buy, using AOL’s real-time bidding interface. Tests AOL ran reportedly garnered...
by Kay Harrison | Apr 15, 2014 | Article
Video: AOL is attempting to pull a “Google News” in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox. Search: Google is...
by Kay Harrison | Apr 8, 2014 | Article
TV: Google has plenty ideas of its own, but it’s rarely failed to copy one of Apple’s as well. A new Android TV project would keep up their record, launching into a market that isn’t yet a market, but a market in which Apple is soon expected to...