What’s a Good Landing Page Conversion Rate?

What’s a Good Landing Page Conversion Rate?

When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a conversion, per the latest Unbounce report on landing page conversion...
Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make their voice...
Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson...
These Were the Leading Categories for Ad Spend in Q1 2020

These Were the Leading Categories for Ad Spend in Q1 2020

For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are...

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