Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are...
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The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by...
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that...
With more customers opting to go multi-channel, customer experience (CX) has become a top priority for businesses....
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used...
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May...
While one-third of B2B executives report that the current environment has caused their organization to escalate some...
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most...
Prior to the pandemic, trade shows accounted for almost one-fifth (17.3%) of the total B2B market’s revenue in the US....
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming...
Social media usage has grown since the start of the pandemic, providing a plethora of opportunities for marketers who...
As 5G rolls out across the US, about 1 in 5 (22% of) Americans are getting the bulk of their information about the...
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according...
Last year, marketers were tasked with retaining and connecting with customers at a time when many marketing budgets...