Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Performance Marketers Report Moderate Improvements in Conversion Rates
Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.
