Minority of Enterprises Feel They Stack Up in Terms of Creativity

September 26, 2014

This article is included in these additional categories:

Brand Metrics | Creative & Formats

AdobeForrester-Creativity-in-Large-Enterprises-Sept2014Source: Adobe / Forrester Consulting [download page]

    Notes: Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity. Those who do foster creativity, though, are more likely to report significant revenue growth, market share and competitive leadership, and 8 in 10 respondents overall believe that companies that are more creative gain those types of business benefits.

      Related: Which Brand Attributes Matter Most to Millennials?

        About the Data: Forrester conducted an online survey of 324 creative software decision-makers from organizations in the US, UK, France, Australia/New Zealand, Korea, Japan, and Germany to evaluate the impact of creativity on business outcomes. Survey participants included managers and above who influence creative design software decisions. The study began in March 2014 and was completed in May 2014.

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