Global Media Ad Spend Share, by Region, 2013-2018

October 3, 2014

This article is included in these additional categories:

Advertising Trends | Asia-Pacific | Europe & Middle East | Global & Regional | Spending & Spenders

eMarketer-Global-Media-Ad-Spend-Share-by-Region-2013-2018-Oct2014Source: eMarketer

    Notes: North America will remain the largest region in terms of ad spend share through 2018, when it will capture 35.5% of all global spending, per eMarketer’s forecast. The US will contribute 92.5% of North American global ad spend in 2018 (up from 90.7%) this year, meaning that the US alone will comprise more than 32.8% share of all global media ad spend, a larger portion than the Asia-Pacific region (28.6%). On a regional basis, eMarketer expects North America’s share of global ad spend to remain mostly flat through the forecast period, with Asia-Pacific and Latin American gradually growing their share at the expense of Western Europe.

      Related: Global Ad Spend Share Forecast, by Medium

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